Chosen Women’s Conference
Client: Victory Church
Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.
Challenge
Victory’s Women’s Ministry was preparing for its 2024 conference, centered around the powerful theme: Chosen—a call for women to recognize their God-given identity and purpose. To bring the message to life and drive engagement, they needed compelling copy across multiple channels, including:
A promotional video script to introduce the theme with emotional impact
Web copy to inform and inspire potential attendees
A series of emails to build anticipation and boost registration
Social media captions to spark conversation and increase visibility
A devotional to encourage women during the conference
The goal: craft a cohesive campaign that felt personal, empowering, and spirit-led—while moving women from interest to action.
Results
49.6% Invite email open rate
3.4% Invite email click-through rate
+14.7% Increase in open rate
SOLD OUT CONFERENCE!
2,400 incredible women packed the building and had a great time!
Take a look at the live website here.
Invite Email
Social Merch Promo
Social Recap Caption
Devotional
Website Copy