Proximity Gap Website Copy
Proximity Gap Network
Proximity Gap Network is a nonprofit that helps bridge the gap in community care services by connecting organizations and churches with essential resources to individuals who need them.
Challenge
Proximity Gap Network is a nonprofit that started from ground zero. They needed copy that could clearly articulate what they do and why they do it.
Results
With strategic, donor-focused copy, I helped the founder transform vision into velocity. In year one, the nonprofit secured a company van via a new partnership, opened its first physical location to serve the community and met crucial fundraising benchmarks—all with messaging built to inspire action and build trust.
Small Group Church Campaign
Client: Victory Church
Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.
Challenge
With four thriving campuses and a growing online community, Victory Church was seeing steady growth in both attendance and membership. But while weekend services were packed, there was a growing gap beneath the surface: not enough small groups to keep new members connected and spiritually engaged. As more people walked through the doors, the church culture strained to keep up — creating a bottleneck in belonging.
Solution
To address the disconnect, Victory launched a Small Group Campaign focused on two key goals:
Recruit new leaders to start more groups
Re-engage potential members, including:
Those who tried joining a group but got discouraged
Those who had never joined a group before
I was brought in to craft the messaging for both audiences. My contributions included:
Two targeted voiceovers — one inviting potential leaders, the other encouraging members (new, returning, and first-timers)
A unifying campaign tagline that resonated with both groups
Landing page copy designed to drive sign-ups and spark connection
Results
The campaign saw immediate traction—with messaging that resonated across campuses and online, Victory’s Small Groups experienced explosive growth.
Group availability grew by over 130%, increasing from around 300 to more than 700 groups across all campuses.
The church was finally able to meet demand—offering space for new members to find real connection, not just a seat on Sunday
Christmas Gift To The World Fundraising Campaign
Client: Victory Church
Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.
Challenge
Each year, Victory Church gathers a special offering to extend a Christmas Gift to the World—a chance to bless one local non-profit and one global partner in a meaningful, tangible way.
In 2024, I was entrusted to lead communications for the initiative, helping tell the story with clarity and heart. My contributions included:
Landing page copy that clearly outlined the vision, giving options, and impact areas
Scripts for talking-head videos that introduced each featured organization and inspired generosity
Social media captions that built excitement, highlighted impact stories and encouraged participation
Text messages that encouraged members to look beyond themselves and give a gift to someone who needs it
The goal: create a consistent, hope-filled message that moved people from awareness to action—and reminded them what it means to give beyond themselves.
Results
The 2024 Christmas Gift to the World campaign was a record-breaking success. Victory Church raised $1,264,870—the largest amount in the history of the initiative.
Every dollar went directly to the selected local and global partners, allowing them to expand their reach and meet critical needs. The campaign didn’t just exceed financial goals—it sparked generosity, unified the church around a common mission, and proved the power of clear, compelling storytelling.
Take a look at the live website here.
Victorious Counseling Website Copy
Client: Victorious Counseling
Victorious Counseling is a faith-based, trauma-informed therapy that is specifically tailored to meet the unique needs of women.
Challenge
The founder of Victorious Counseling was preparing to launch her private practice and needed help finding the right words to connect with her ideal clients. She felt overwhelmed by the pressure to sound both professional and approachable—and wanted website copy that would reflect her warmth and expertise without relying on clinical jargon that might distance or confuse potential clients.
My job: craft clear, empathetic messaging that made therapy feel accessible, inviting, and aligned with her mission.
Solution
Through a final discovery call, I helped Victoria clarify her voice and define what made her practice distinct. Together, we:
Honed her authentic tone—warm, grounded, and approachable
Developed a clear, compelling tagline that captured her heart for counseling
Wrote website copy that resonated with her ideal clients and removed the intimidation factor often tied to therapy
The result? A site that felt like her—and began attracting the right clients from the start.
Take a look at Victorious Counseling’s live website here.
Chosen Women’s Conference
Client: Victory Church
Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.
Challenge
Victory’s Women’s Ministry was preparing for its 2024 conference, centered around the powerful theme: Chosen—a call for women to recognize their God-given identity and purpose. To bring the message to life and drive engagement, they needed compelling copy across multiple channels, including:
A promotional video script to introduce the theme with emotional impact
Web copy to inform and inspire potential attendees
A series of emails to build anticipation and boost registration
Social media captions to spark conversation and increase visibility
A devotional to encourage women during the conference
The goal: craft a cohesive campaign that felt personal, empowering, and spirit-led—while moving women from interest to action.
Results
49.6% Invite email open rate
3.4% Invite email click-through rate
+14.7% Increase in open rate
SOLD OUT CONFERENCE!
2,400 incredible women packed the building and had a great time!
Take a look at the live website here.
Invite Email
Social Merch Promo
Social Recap Caption
Devotional
Website Copy