Strategic copy that’ll make your brand impossible to ignore
Freelance brand strategy and copywriting for businesses that want to stand out, build customer loyalty, and convert.
ABOUT LAWNA
Hey there! So glad you made it to my little but fierce corner of the internet.
I’ve been a professional writer for five years, but my love for words started long before that—writing dramatic novellas in middle school and, fresh out of college, sending pep-talk emails as a recruiter.
That passion led to landing my dream job as a copywriter, where I create clear, captivating copy that works as hard as you do. Whether it’s ads, emails, website copy, or creative direction for a campaign—you name it, I’ll write it.
I’ve worked with non-profits around the world and scrappy small businesses in my own backyard. My goal is simple: reduce your workload and deliver copy that carries its weight and drives your brand forward.
Whether you’ve built it or back it, your brand is a knockout…
The kind with real substance, real value—something worth falling for. But your target audience keeps looking past you, distracted by the overhyped noise.
That’s where I come in.
Think of me as your marketing matchmaker. Together, we’ll elevate your messaging through expert strategy and copywriting that’ll turn heads, win hearts, and drive sales (again and again).
SERVICES
COPYWRITING
WEBSITE COPY
EMAIL CAMPAIGNS
AD COPY
PAID + ORGANIC SOCIAL POSTS
VIDEO, RADIO, AND PODCAST SCRIPTS
FLYERS/SIGNAGE
AND MORE…
CREATIVE & STRATEGY
VOICE+ TONE DEVELOPMENT
NAMING
CREATIVE DIRECTION + CAMPAIGNS
BLOG POSTS
GROWTH + PERFORMANCE MARKETING
CONTENT MARKETING
AND MORE…
NOT SURE WHAT YOU NEED?
ALL BEAUTIFUL THINGS TAKE TIME.
IF YOU'RE NOT SURE WHAT YOUR
BRAND NEEDS TO TRULY STAND
OUT, LET'S CHAT ABOUT THE
POSSIBILITIES AND BRING YOUR
VISION TO LIFE!
Signs you might need some Lawna in your life:
Your website isn’t converting because the copy is outdated, unclear, or just...not it.
Prospects are dropping off because they don’t understand what you do—or why they should care.
Your small but mighty team is strapped, and you need a strategic partner who can own the words.
You’re building a brand from scratch and need foundational messaging—without hiring full-time.
You know what you want to say but need someone to polish and perfect it.
