Christmas Gift To The World Fundraising Campaign (Landing Page, Scripts, Social Captions, & Texts)

Client: Victory Church

Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.

Challenge

Each year, Victory Church gathers a special offering to extend a Christmas Gift to the World—a chance to bless one local non-profit and one global partner in a meaningful, tangible way.

In 2024, I was entrusted to lead communications for the initiative, helping tell the story with clarity and heart. My contributions included:

• Landing page copy that clearly outlined the vision, giving options, and impact areas

• Scripts for talking-head videos that introduced each featured organization and inspired generosity

• Social media captions that built excitement, highlighted impact stories and encouraged participation

• Text messages that encouraged members to look beyond themselves and give a gift to someone who needs it

The goal: create a consistent, hope-filled message that moved people from awareness to action—and reminded them what it means to give beyond themselves.

Results

The 2024 Christmas Gift to the World campaign was a record-breaking success. Victory Church raised $1,264,870—the largest amount in the history of the initiative.

Every dollar went directly to the selected local and global partners, allowing them to expand their reach and meet critical needs. The campaign didn’t just exceed financial goals—it sparked generosity, unified the church around a common mission, and proved the power of clear, compelling storytelling.

Take a look at the live website here.