Small Group Church Campaign

Client: Victory Church

Victory Church is a multi-ethnic, multi-generational, and multi-campus church representing over 130 nations, based in Norcross, GA.

Challenge

With four thriving campuses and a growing online community, Victory Church was seeing steady growth in both attendance and membership. But while weekend services were packed, there was a growing gap beneath the surface: not enough small groups to keep new members connected and spiritually engaged. As more people walked through the doors, the church culture strained to keep up — creating a bottleneck in belonging.

Solution

To address the disconnect, Victory launched a Small Group Campaign focused on two key goals:

• Recruit new leaders to start more groups

• Re-engage potential members, including:

  • Those who tried joining a group but got discouraged

  • Those who had never joined a group before

I was brought in to craft the messaging for both audiences. My contributions included:

• Two targeted voiceovers — one inviting potential leaders, the other encouraging members (new, returning, and first-timers)

• A unifying campaign tagline that resonated with both groups

• Landing page copy designed to drive sign-ups and spark connection

Results

The campaign saw immediate traction—with messaging that resonated across campuses and online, Victory’s Small Groups experienced explosive growth.

• Group availability grew by over 130%, increasing from around 300 to more than 700 groups across all campuses.

• The church was finally able to meet demand—offering space for new members to find real connection, not just a seat on Sunday